marketBE will conduct a comprehensive 360 degree overview of your current website to enable redesign, covering all aspects of contemporary design elements for creating an aesthetically appealing website. The website redesign will incorporate website search optimization techniques for better online visibility for providing a fillip to digital marketing activities through data driven and conversion optimized website design techniques, while retaining the search and social equity during website migration.
A website is the showroom for your business on the web and is the most valuable marketing tool, converging all the outcomes arising out of inbound and outbound marketing activities. Businesses evolve continuously, the brand image undergoes transformation, the buyer personas change along with the service or product offerings which will have an impact on the customer decision journey. All these may entail a website redesign. Executing a website redesign may imply a need for a fundamental change, revisit to your business ecosystem which could lead to a visual or technical overhaul or your website, a brand repositioning as well as major overhaul of marketing strategy, or, even a combination of all these elements. Website redesign affects your business as a whole and, if not handled properly, could even reduce your website visibility score, instead of improving upon your online presence indices. Website redesign must be data driven in order to retain the search equity and social equity of the old website and conversion driven for implementing successful digital marketing strategy.